Billboard company owes millions and faces foreclosures. Founder says new projects ares still coming in Philadelphia and New York.
By 2020, Catalyst employed more than 30 people, including ad sales staff. Enhancing his proposals with “living walls” of greenery, fountains, even municipal amenities such asBut payments slowed, construction on some projects stalled, and litigation mounted, Bartkowski says history has already rewarded his approach. ”Nobody had seen a monument sign,” with digital billboards and town names embedded in a wall at a major intersection, before Catalyst began promoting and building them in the early 2010s, he said. “We fundamentally changed what an outdoor ad is — a sign that looks like the community.”In 2010, Bartkowski began a series of marketing campaigns to erect digital billboards in Delaware County townships.
O”Donoghue is pleased with the result: “After it was completed, we received amazing positive community feedback. Catalyst took an eyesore, practically unbuildable piece of property in the middle of our commercial corridor, and created a first class custom communication platform.”Near the center of East Whiteland Township, a pair of billboards developed by Catalyst after years of negotiations tower over U.S. 202 near the PA 401 crossing.
The Pennsauken sign is among those to be auctioned Thursday to pay Catalyst debt to investor W.P. Carey; Mayor Marco DiBattista hopes a new owner will fix the dead walls and dry ponds, ending years of “empty promises.”The Pennsylvania Convention Center has been trying to install Catalyst digital billboards for more than a decade under a city program called Urban Experiential Display.
on the narrow site of a onetime Lancaster Pike tollhouse along U.S. 30 near the Route 252 underpass and beside the busy Amtrak-. They thought it was an eyesore and a safety concern,” said Gabrielle Ignari, the township spokesperson. The zoning and planning boards also rejected the proposal. “They agreed it was an unsafe eyesore.” She said Tredyffrin spent over $60,000 fighting it, plus “hundreds of hours” of work by the township solicitor’s office.
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