Agile innovation is currently considered one of the premium strategies for organizations that aim to stay ahead of the game. It represents a departure from traditional methods, favoring flexibility, versatility and faster iterations to quickly find the next big idea.
For organizations to excel at agile innovation, they must develop individual skills that allow design teams to quickly brainstorm, experiment with and iterate ideas. These capabilities include:Using data analytics tools, organizations can monitor industry evolution, understand consumer behavior and access competitive intelligence. This allows them to predict market shifts, identify new opportunities and adapt their innovation strategies accordingly.
• For CI, agile innovation enables the improvement of current processes and products using a scientific method for hypothesis validation. • For H2, agile innovation enables companies to capture new markets or technologies and iterate rapidly on promising ideas.