on former President Donald Trump, Sticker Mule co-founder and chief executive officer Anthony Constantino wrote an email with the subject line “Trump 2024” and hit send to every subscriber in his company’s database. The contents of the message had little to do with sticker printing.in the air, Constantino issued a plea. “I don’t care what your political views are but the hate for Trump and his supporters has gone too far,” he wrote. “Btw, this week, get 1 shirt for $4 .
The email from Constantino did not explicitly denounce political violence. Rather, it conflated an assassination attempt against former President Trump with political hate for his supporters, and called for wider social acceptance of the people who support him.that he was “grateful to hear” the former president was safe and called for Americans to “unite as one nation” to condemn violence.
Constantino did not confirm whether the company obtained consent from email subscribers to receive political messages in addition to commercial ones, and the strongly worded pro-Trump email was a surprise to most, including staff. “The overall sentiment seems to be shock and disappointment,” said a current employee of Sticker Mule who asked to remain anonymous. “It was sent without regard for employees.
The current employee also described Sticker Mule as a positive work environment, with the notable exception of the co-founder’s online behavior and its effects on morale. Constantino announced bonuses for support staff in a follow-up email to subscribers the day after going viral.Customers did not hesitate to share their opinions on Sticker Mule. Josh Okrent, founder of the Seattle Punk Rock Flea Market, opted to sever his 12-year relationship with the company.