As the 2024 Olympic Games continue in Paris, Yahoo Finance explored what investors should know about the Olympics' effect on business., Co-founder and CEO of Motto, gave insight into brand partnerships and product placements at the Olympics and how they can maximize ROI.shared his thoughts on the increasing popularity of sports betting during the Olympics, noting which sports are most popular and which events inspire the most creative bets.
How long tail typically is the return on investment that a company that has some type of high profile athlete or positioning of their brand in an event like this multi week as it is grand. Hey, I wanna be part of that too and it, it, it, it creates this kind of brand loyalty and brand association, which all great brands know that, you know, there's three areas of, of, of impact that you wanna have.
The company is believed to have sold around 1.25 billion in national ad revenue related to the 2021 Olympic Games in Tokyo, but it's not just returning advertisers. And with so many events, special programs and post game analysis to choose from both on linear and on streaming.The 2024 Paris Games officially underway today, the opening ceremony and as the games begin for the athletes, the online betting community is ready to go as well and joining us now to talk about all this is Patrick Richie sports impacts CEO and Washington University in Saint Louis Sports Business program director, Patrick.
But on some of the let's call it sports where you may have more of a niche audience where the global public and the, and the national public doesn't necessarily have the same intel that they have, let's say on men's and women's basketball, this could create a market for what they call in the betting industry as wise guys.
So this, this is, again, it's apples and oranges when you're talking about the volume that you can expect or the bump that you can expect from summer Olympics betting anytime there's a Summer Olympics. Uh I suspect that ultimately, one of two things will happen either, uh, the NBA will win this case and, uh, and, and, and, uh, Discovery and Turner will no longer, uh cover NBA games after this season or there could be some uh compromise and maybe 1/4 tier of games as packaged to allow them to come back in and still be part of the equation.
So we wanna talk to a security expert about how you can protect your information and finances from these threats here.So as we're thinking through the best protection that people can make sure that they're putting in place for themselves.
Those are the kind of precautions that you should be taking as a consumer as you go into these events.So just be careful and on a on an alert, why, why are cyber attacks becoming so prevalent at, at big sporting events? And so the defenses have to actually be, you know, one step ahead at all points in time and they do have an inherent advantage because they have to be right once, whereas a defender has to be right every single time G two, we only got about 15 seconds left here.
The gold medal is a highly coveted prize, of course, an Olympic gold medalist and part of the 1992 dream team US men's basketball player Clyde Drexel is currently auctioning off his medal with the current bidding at $270,000.First of all is actually mostly silver, about 95% or over 500 g. And the outer coating is the other 5% is gold but just 6 g with gold trading at around $2500 an ounce and silver at around $29 an ounce.
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