The ad companies making money off of obituary spam

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A new report by Check My Ads traces the ad exchanges profiting off of low-quality obituaries riddled with disturbing errors. Ad companies include Google, Teads, and TripleLift.

Thousands of families have witnessed fake obituaries of loved ones crowd Google search results. As The Verge reported in February, the obituaries — which often appear to be AI-generated — target everyday people, not just celebrities, and are written to extract clicks and subsequent ad revenue from readers.

com, didn’t run a story about Sylver’s death — but has flooded the web with poorly written, inaccurate obituaries of other people, as The Verge previously reported. The site has run ads alongside that content, ultimately profiting. Using the website well-known.dev, Check My Ads cross-referenced connections between SarkariExam.com and ad exchanges to see what ad firms appeared to be placing ads on the site . Obituary articles previously appearing on SarkariExam.

 

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