Companies need to pull out the stops to win and retain online consumers

  • 📰 BDliveSA
  • ⏱ Reading Time:
  • 42 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 63%

المملكة العربية السعودية أخبار أخبار

المملكة العربية السعودية أحدث الأخبار,المملكة العربية السعودية عناوين

Episerver’s report says the plateau effect in digital commerce leaves companies with a clear mandate to improve or get left behind

While there has been a natural uptick in how often people shop online, consumers’ digital habits have started to stabilise. Digital commerce will reach critical mass in 2019. This is according to Episerver’s “Reimagining Commerce” report, an in-depth look at the trends, tactics and technologies guiding brands and retailers in the age of experience-driven commerce.

The average shopper’s path to purchase is more complex than ever, filled with a wide variety of capabilities and attractions popularised by digital native brands. Vying for consumers’ attention and wallet share will only grow more difficult as additional players enter the fray, further congesting an already crowded digital shopping ecosystem.

Ten percent of online shoppers view an item five or more times before making an online purchase, adding to feelings of always-on commerce. The survey also says ineffective content has major consequences. Incorrect or incomplete content on a brand’s website or mobile app has stopped 98% of online shoppers from completing a purchase.Social media has evolved into an established shopping channel, particularly for younger shoppers. Influencers are more important than ever.

 

شكرًا لك على تعليقك. سيتم نشر تعليقك بعد مراجعته.
لقد قمنا بتلخيص هذا الخبر حتى تتمكن من قراءته بسرعة. إذا كنت مهتمًا بالأخبار، يمكنك قراءة النص الكامل هنا. اقرأ أكثر:

 /  🏆 12. in SA

المملكة العربية السعودية أحدث الأخبار, المملكة العربية السعودية عناوين

Similar News:يمكنك أيضًا قراءة قصص إخبارية مشابهة لهذه التي قمنا بجمعها من مصادر إخبارية أخرى.

NCR warns credit providers against holding consumers' IDs | IOL Business ReportThis as South Africa’s 26.7 million registered voters are anticipated to cast their ballot in the National and Provincial Elections on 8 May.
مصدر: IOL - 🏆 46. / 51 اقرأ أكثر »

PODCAST | Business Day Spotlight — Consumers are fed up with TelcosOne in 10 consumers have threatened to switch networks and 44.4% of complaints on social media have gone unanswered by providers, says BrandsEye
مصدر: BDliveSA - 🏆 12. / 63 اقرأ أكثر »