Ex Peloton CEO John Foley gets real about company crash — and his unexpected venture into home decor

  • 📰 nypost
  • ⏱ Reading Time:
  • 47 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 25%
  • Publisher: 67%

Business أخبار

Nynext

NYNext: Why I went from Peloton to rugs

And so are many of his original investors and employees from Peloton — the fitness company Foley founded in 2012 andWhile rugs are a surprising next step after creating a fitness behemoth, Foley said he talked about starting the company for more than a decade, even mentioning it to investors in the early days of Peloton.

Ernesta — a portmanteau combining the first name his favorite author, Ernest Hemingway, and middle name of his favorite musician, Bob Marley — is direct-to-consumer and lets shoppers customize rug patterns and dimensions to fit any room, delivering the finished product in two weeks.Foley, a self-described bibliophile, said the name Ernesta was partly inspired by Ernest Hemingway and partly by the middle name Bob Marley, Nesta.

At its apex — during pandemic lockdown — Peloton was valued at $50 billion company. But, hobbled by overproduction, recalls, bad press and declining interest in the pricy bikes, it was valued at just $1.2 billion earlier this month. , COO Jamie Beck, CEO John Foley, Chief Sales Officer Jennifer Parker, CFO Jesse Selznick, Co-Founder and Chief Legal Officer Hisao Kushi, CMO Alan Smith, Co-Founder, and CTO Yong Feng, and VP of Product Marissa Vivori at Ernesta headquarters.

 

شكرًا لك على تعليقك. سيتم نشر تعليقك بعد مراجعته.
لقد قمنا بتلخيص هذا الخبر حتى تتمكن من قراءته بسرعة. إذا كنت مهتمًا بالأخبار، يمكنك قراءة النص الكامل هنا. اقرأ أكثر:

 /  🏆 91. in SA

المملكة العربية السعودية أحدث الأخبار, المملكة العربية السعودية عناوين