It’s Not You. It’s The Bra Industry. DOUBL Uses AI Technology For A Perfect Fit

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Cheryl Robinson Forbes أخبار

Business Profile,Bra Industry,Shop For A New Bra

Dr. Cheryl Robinson is a New York-based contributor who covers leadership, focusing on the art of pivoting and career changes since 2017. She has covered how individuals can successfully pivot in their careers. She's interviewed influential leaders, including Maria Sharapova, Bobbi Brown, Diane Von Furstenberg and Kathleen Kennedy.

Women, we’ve all been there before; we look forward to the moment we can take our bras off. The underwire, the uncomfortableness and the wrong fit make wearing undergarments dreadful. Women who have worn a bra generally consider wearing one to be morethan going braless, according to YouGov. More women who’ve worn a bra say that wearing one is very or somewhat uncomfortable than very or somewhat comfortable .

Williams and Bosman approached the idea as though they were building a house. First, they asked themselves how they could revitalize a stagnant industry, making buying a bra more enjoyable. Looking into solutions, advancements in 3D measurement applications kept coming up. Since 2020, the friends dedicated themselves to revolutionizing the industry. The wearer-centered design took years of perfecting. In 2024, they launched a Kickstarter campaign. They totaled just over $32,000, with 323% of their original funded goal.

 

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