suggests that Proton is on the verge of a major return to export markets. The British publication stated that the national carmaker is set to begin selling cars in the UK again, quoting sources close to CEO Li Chunrong.
This huge planned expansion of exports, which will also see the brand enter new right-hand-drive markets in Asia and Africa as well as returning to Australia and New Zealand, is said to be part of Geely’s multibillion-dollar investment into Proton’s new headquarters and manufacturing base at the Crucial to those plans is the increased production capacity as part of the factory’s redevelopment, which will enable the company to finally pursue its ambition of massively growing exports. “With the investments in place, Proton will have the means to return to markets it departed, while also entering new markets,” one source said.added that while no official timeline was given, it was told a return to major markets would happen “later this decade.
, but they never quite came to fruition. That’s to be expected, given the company has had to focus on growing local sales – a task made more difficult by the ensuing COVID-19 pandemic.Now that things seem to be stabilising locally, the building blocks appear to be put in place to allow Proton to massively grow exports.
P1 doesn’t even have a strategy whether to bet on EV or ICE. A strong brand needs to stand for something.Does Proton have a dealer network set up? They haven’t sold cars in the UK for a decade… or do they have an alternative plan for sales. Delivery by Amazon perhaps.Curious to know what is Geely’s opinion on this. The proton brand is viewed as a cheap low quality brand in western countries. Geely would probably have much better success if they sold the cars under their own brands there.