European Consumer Organization alleges game companies including Activision, Electronic Arts, Epic, and Ubisoft are 'tricking' consumers with premium in-game currencies

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Andy has been gaming on PCs from the very beginning, starting as a youngster with text adventures and primitive action games on a cassette-based TRS80.

filed a complaint, and other major game companies of"purposefully tricking consumers" with in-game currencies that are"used to confuse and disconnect consumers from the real value of their in-game spending."

That game companies' claims that consumers prefer virtual in-game currencies rather than real money are wrong "Gamers shouldn’t need to rely on a calculator anytime they want to make an informed decision on how much they want to spend," Reyna said in a separate"Today, premium in-game currencies are purposefully tricking consumers and take a big toll on children. Companies are well aware of children’s vulnerability and use tricks to lure younger consumers into spending more."Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.

"We call on the CPC-Network to stop the unfair practices highlighted in this alert and to ensure that the rights of consumers—especially those of young ones—are fully respected," it said.

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