Trump launches a new business venture during his campaign: $100,000 watches

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Politics,Elections,2024 United States Presidential Election

He has sold Bibles, sneakers, photo books and cryptocurrency during his third campaign for president

during his third campaign for president. Now, Donald Trump is launching a new business venture: diamond-encrusted watches.

Trump has hawked a series of branded products since he launched his 2024 White House campaign, following his long tradition of melding his political and business interests. Thursday's launch, coming 40 days before Election Day, could open him up to criticism about monetizing his campaign, particularly as he makes an argument that Vice President Kamala Harris is out of touch with Americans' economic struggles.

inspired by country singer Lee Greenwood’s patriotic ballad. Trump takes the stage to the song at each of his rallies and has appeared with Greenwood at events.at “Sneaker Con,” a gathering that bills itself as the “The Greatest Sneaker Show on Earth.” The shoes, shiny gold high tops with an American flag detail on the back, are being sold as “Never Surrender High-Tops” for $399 on a new website that also sells other Trump-branded shoes and “Victory47” cologne and perfume for $99 a bottle.

The items have gone up for sale in the wake of a $489 million civil fraud judgment against the former president, which a New York appellate court on ThursdayAccording to a disclaimer on a sales website, the watches are covered by a similar agreement to license Trump’s name, image and likeness, and proceeds from their sales do not go to Trump’s campaign or the Trump Organization and “are not designed, manufactured, distributed or sold by Donald J.

 

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