In The Style founder steps back from company with 'heavy heart'

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Adam Frisby founded the retailer in 2013 from his bedroom

The founder and former chief executive of Manchester-based fashion retailer In The Style has announced he is stepping back from the company.

It comes after Frisby stepped down as CEO in December last year. At the time he said he would remain part of the business and continue to be involved in key decisions.Posting on Instagram, Frisby shared a lengthy message with supporters announcing his decision.

He went on to thank staff members and customers for 'making mine and Jamie's dreams come true', adding: "I've always said this but In The Style wasn't my brand, it was collectively all of ours and I'd truly hoped I'd always be part of it, it's been my proudest life achievement but sometimes you have to make difficult decisions for a better future.

 

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