What Springbok success means for South African stocks

But how exactly does the Springbok’s rugby success influence the country’s stock market, and which sectors are most affected?There is a tangible feeling of national pride and excitement whenever the Springboks perform well. Businesses, particularly those in areas driven by consumer spending, stand to gain from an uptick in consumer confidence as a result of more expenditure, according to

When the national team wins, it’s good news for retailers who sell items with the Springbok logo, like local clothing manufacturers and sportswear companies. The same holds true for the many international sportswear and beverage firms that are either official sponsors or partners of the Springboks.

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