According to the latest findings of hospitality group Marriott International, Asia Pacific is the leading global trendsetter in the food and beverage industry.” report, the company’s Luxury Group breaks down the key areas of focus for restaurants and bars around the world. APAC is at the forefront of the conversation, as the epicenter of culinary tourism, taking up 37.8 percent of the global market, with the region set to grow to a valuation of $6.2 trillion in the next nine years.
“We will continue to evolve our gastronomy landscape alongside the F&B industry, providing our guests with dining experiences that highlight the region's rich heritage, flavors, and techniques." The niche, hyper-local food cultures of cities such as Bali, Busan, Mumbai, Shanghai and Tasmania are also gaining favor as global fine-dining destinations. High-end establishments have also been shifting their business models to accommodate the demand for experiential luxury, with many raising prices, introducing membership plans and cutting menus down in size to prioritize quality over quantity.
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