Following in the footsteps of fellow Japanese automaker Honda, Toyota is making its first major foray into the skies. While Honda has been developing its own electric vertical take-off and landing aircraft, Toyota is teaming up with Joby, a pioneer in the electric air taxi space. The investment will bring Toyota's total stake in Joby to nearly $900 million, marking a significant leap from cars on the ground to air taxis in the sky.
For Toyota, this venture is part of a larger transformation. The company has been gradually shifting from an automobile manufacturer to a 'mobility company' that looks at transportation from a broader perspective. Moving beyond cars, Toyota is interested in tackling all kinds of mobility challenges, and air taxis are a bold new step in that direction.
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