Berlusconi family company steps up campaign against Germany’s ProSieben

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MediaForEurope says it wants broadcaster to make ‘radical choices’

The television empire founded by Silvio Berlusconi has stepped up its campaign against German broadcaster ProSiebenSat.1, calling for the company to “act faster” and make “radical choices” in a move that will fuel speculation it plans a takeover bid.

MFE has grown increasingly impatient with ProSieben, a popular entertainment channel in Germany, Austria and Switzerland that hosts shows such as Germany’s Next Topmodel, said two people familiar with its thinking. Having initially been supportive of ProSieben chief executive Bert Habets, MFE has grown frustrated at what it sees as his failure to enact his proposed strategy.

 

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