Many Americans plan to shop local on Small Business Saturday

Small Business Saturday has been around for 15 years, but it appears a lot of Americans still aren't familiar with the initiative, which takes place the Saturday after Thanksgiving. A survey by Lending Tree found that only 46% of American consumers are familiar with Small Business Saturday. However, once they learned about the initiative 53% said they would participate.

Best apps to manage your money as the holiday shopping season ramps upThe idea behind Small Business Saturday is to help give local businesses a holiday boost since big box retailers get most of the attention on Black Friday. It was started by American Express in 2010 and was co-sponsored by the Small Business Administration the following year. The U.S. Small Business Administration says $17 billion was spent at small businesses on Small Business Saturday in 2023.

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Small businesses can capitalize on Small Business Saturday with some planningSmall Business Saturday — the Saturday after Thanksgiving — is coming up. But it doesn’t always translate to big sales for small businesses. There are some things small business owners should keep in mind when marketing themselves for the big holiday shopping weekend.
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How to support local small business this holiday seasonA simple way to make a difference? Shop small and support local.
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Exclusive—Alfredo Ortiz: Transform the Small Business Administration into the Department of Main Street CommerceSource of breaking news and analysis, insightful commentary and original reporting, curated and written specifically for the new generation of independent and conservative thinkers.
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