Mike Martinovich, Nashville Music Industry Veteran, Dies at 81

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Mike Martinovich, a longtime Nashville music executive, is dead at 81. During his career, he worked with Michael Jackson, Dolly Parton and more.

, a music industry veteran best known for his work at CBS Records/Sony Music in Nashville and later as a consultant, died Monday in Nashville at age 81.

Martinovich joined CBS/Sony in 1969 as a sales representative for its St. Louis branch. He later became promotion manager for Epic Records in that same market before relocating to Atlanta to work as a sales manager and, later, Cincinnati to serve as a branch manager. He was later promoted to vp of merchandising and spent the next decade at CBS Records’ New York headquarters, working with artists including Bruce Springsteen, Michael Jackson, Pink Floyd, Journey and James Taylor.

A 1992 graduate of Leadership Music, Martinovich served on the organization’s board of directors. He also served as vp at large on the ACM board of directors, on the marketing committee of the Recording Industry Association of America and filled the role of chairman of CMA’s marketing development committee. He was also a member of the Recording Academy.working in artist management with bands including My Morning Jacket and Good Charlotte.

Visitation and viewing will take place on Friday from 3:30-6:00 p.m. at Eastland Funeral Home, located at 904 Gallatin Avenue in Nashville. A funeral service will be held Saturday at 12 p.m. at Svetka Petka Serbian Orthodox Church, located at 1712 5th Avenue North in Nashville. Contributions may be made in Michael’s name to Svetka Petka Serbian Orthodox Church.

 

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