will no longer be the face of Irish whiskey brand Proper No. 12 after he was found liable in a sexual assault case last week in Dublin.
"Since 2021, Proximo Spirits has been the 100 percent owner of Proper No. 12 Irish Whiskey," the company told the Irish Independent."Going forward, we do not plan to use Mr. McGregor's name and likeness in the marketing of the brand."McGregor, 35, was found liable by a civil jury in a case in which a woman said McGregor sexually assaulted her in a hotel room in December 2018. The High Court in Dublin ordered him to pay the complainant 248,000 euros, or around $257,000.
"In light of the recent court ruling regarding Conor McGregor, IO Interactive has made the decision to cease its collaboration with the athlete, effective immediately," the company said via X."We take this matter very seriously and cannot ignore its implications. Consequently, we will begin removing all content featuring Mr. McGregor from our storefronts starting today."