Colorado cannabis companies have a new strategy to attract more hesitant customers: weaker weed

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The move to provide more low-dose products allows companies to access new market demographics, such as inexperienced cannabis users and people battling anxiety or sleep problems.

Packager Gabby Jedryczka places five gummies in each tin on the production line at Dialed In Gummies in Denver on Nov. 12, 2024. The company fills 5,000 units a day and makes a quarter-million individual gummies per week at its facility in Denver. It specializes in small sous-vide batches and solventless rosin gummies.

In Colorado, several cannabis companies — Dialed In Gummies, Wana Brands and Sun Theory Holding Co. among them — are part of a burgeoning trend of catering to clientele who don’t want their marijuana so strong. The move to provide more low-dose products allows them to access new market demographics, such as inexperienced cannabis users and people battling anxiety or sleep problems.

Tetrahydrocannabinol, or THC, is the predominant cannabinoid that gets users high. Other common cannabinoids are CBD, which helps with anxiety, nausea and inflammation; CBG, a mood enhancer; and CBN, which serves as a sleep aid.“Our gummies … tend to be a bit stronger than the typical 10-milligram dose,” Vansluys added.

Feedback shared with Vansluys detailed how patrons were cutting gummies in half “just to give them a little bit of a lighter dose, because they found the full gummy may have been too much for certain activities,” Vansluys said.for sleep. They incorporate 5 milligrams of THC, 5 milligrams of CBN and 5 milligrams of CBD per edible, with 20 gummies in each tin.Wana Brands

Wana Brands will continue to explore cannabis solutions for pain, anxiety and sleep, Hodas said, as well as to create new flavors and product lines for heavy-dose consumers.For new and prospective customers, “budtenders” at the counters of Sun Theory’s dispensaries can suggest products with higher amounts of calming CBD.

Jordan Regalado pours a newly batched gummy mixture into a machine that dispenses it into silicone molds on the production line at Dialed In Gummies in Denver on Nov. 12, 2024. Operation Sticky Fingers: Early plea deals net 3-month jail sentences in California cannabis retail theft ring

 

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