Many shoppers will be eager to bag the best deals for friends, family and even themselves ahead of Christmas. But there are a fair few people who refuse to participate in Black Friday as a whole – and there's one reason.
Nyree explained why she hates Black Friday so much, sharing: "I deeply dislike the commercialisation of Black Friday. The reason being is because what was once a day to mark businesses moving from loss to profit with thoughtful promotions has now spiralled into a month-long frenzy of so-called 'Black Friday deals' throughout November. To prolong this period, Cyber Monday has been introduced. Within weeks of this, we will go into Christmas Sales, Boxing Day Sales and January Sales.
"Black Friday also places undue pressure on the supply chain to cut costs, driving a shift away from authentic, handmade or handcrafted products in favour of cheap, mass-produced goods. This promotes the use of toxic materials and supports unethical markets.
She continued: "It’s unfair to those who paid full price due to companies’ poor stock management. I understand that businesses are encouraged to buy in bulk to reduce costs, lower shipping fees, and benefit from economies of scale. However, this cycle is driving overconsumption, landfill waste, exploitation of cheap labour, and unethical production practices. All of this leads to poorer materials, smaller quantities, and inferior products just to meet demand.
Nyree shared her small business never participates in sales because she's "committed to fair pricing, fair margins, and ensuring everyone in our supply chain is paid fairly".