Eva Longoria Talks “Disrupting the Industry” by Co-Founding Hyphenate Media: “Hollywood Makes You Stay in Your Lane”

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The 'Desperate Housewives' star told Content London: 'It really is an industry that makes you stay in your lane — 'you're an actress, not a producer, just keep doing that.''

star-turned-director-producer spoke with her co-founder and CEO, Cris Abrego at Content London on Wednesday about their production company, Hyphenate Media Group who the company recently announced as its first creator partner was in attendance to further discuss the relationship and plans ahead for her GloNation Studios.

Kellett touched on how the industry has changed: “If you were able to break being a showrunner in 2016 or 2017, you were able to actually produce your episodes, like writers on staffs would produce their episodes of television. So I worked on hundreds of episodes of television before I was a showrunner.” But, she said, “that doesn’t happen anymore, the writers are hired and siloed, and then once the writing is done, executive producers will go to set.

“And the mentoring is also a really important part. So we’re building the next brand of showrunners, creators, because we’ve done it already.” The company is hoping to soon head make deals in France having had a focus on English and Spanish-speaking projects since its conception. Longoria said of their decisions so far: “We’re showrunner-driven, talent-driven. If somebody’s really passionate about a story, a project, we are that home for them. And you know, we’re IP driven as well. We really have amazing book scouts.

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