Click to email a link to a friend , and today, I bring the news that Rocky Mountain Bicycles has applied for restructuring. The 40+-year-old Canadian bicycle company applied with the Superior Court of Québec for protection under the Companies’ Creditors Arrangement Act .The press release says that it was the pandemic that started Rocky Mountain down this path as the brand struggled to secure supplies due to shortages and rising costs.
Given the number of bike brands that seem to be in trouble recently, it’s not surprising to hear of another that is facing financial uncertainty. But it is a surprise to hear that is a company as big and as iconic as Rocky Mountain. We’re hoping the restructuring works out for everyone in the long term!Despite strong demand for its bikes during the pandemic, the Company struggled to secure supplies due to shortages and rising costs.