rarely get a second glance. But the Subaru Solterra got a lot of attention – not so much because it’s electric, perhaps, but because it’s a Subaru. 'My last two vehicles have been Subarus, so I’m curious,' said John Taylor, one of about a dozen people who wanted to know more about the Solterra I’d been driving when I parked near Victoria’s Oak Bay Marina. Subaru is banking on brand loyalty to draw in drivers already familiar with its off-road ability and safety cred.
It’s also targeting new customers who just want an EV and are checking out their options. Driving Concerns: Interest in PHEVs is growing. We answer your questions about the hybrids that can be driven like EVs 'People are buying based on price and range, which is kind of like how you buy a dishwasher,' said Anton Pawczuk, the senior director of product management and connected business at Subaru Canada. ' there are still people who want to drive and who want to experience something other than tick those two boxes.' Solterra sales are split between Subaru loyalists and buyers new to the brand, he said. 'Half come in because they want just a new electric car and the other half are Subaru people who are ready for electric.' , more than 62 per cent of Subaru SUV owners bought another Subaru for their next vehicle, second behind Honda (64.2 per cent).Introduced last year, the Solterra – the Japanese automaker’s first and so far only full battery-electric vehicle (BEV) – has been selling reasonably well, if not flying off the lot. 'They’re doing quite well, relatively speaking,' Pawczuk said. 'They’re real customer sales as well. Of those, only three cars have been sold to a fleet. … Some of our competitors are putting EVs into daily rental.' By comparison, sales of the Toyota bZ4X, the Solterra’s close cousin (the two are built in a joint venture) hit nearly 4,200 last year.Neither of those figures comes close to Tesla’s Model Y, thoug
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