48-year-old Jono Pandolfi turned his side hustle into a business that generates over $6.6 million annually. His Union City, New Jersey-based pottery studio produces over a thousand pieces daily, shipped worldwide to restaurants and home chefs. The company, Jono Pandolfi Designs, gained profitability in 2012 through large-scale collaborations with restaurants.
When the Covid-19 pandemic impacted the restaurant industry, the business shifted focus to direct-to-consumer sales, which now account for nearly half of its revenue. Pandolfi attributes his success to the demand for his unique, multitextured dinnerware, sold through his website and featured in FX's TV series 'The Bear.' He emphasizes the challenge of building a ceramic art business to such a scale. While labor costs remain the biggest expense, the business has invested in additional kilns to meet growing demand, securing three loans between $100,000 and $200,000 since 2016
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Pottery Studio Owner Turns Side Hustle into $6.6 Million BusinessJono Pandolfi, a 48-year-old ceramic artist, built a $6.6 million pottery business by turning his side hustle into a full-fledged enterprise. He started by selling to restaurants and expanded to direct-to-consumer sales during the pandemic. Pandolfi's studio, Jono Pandolfi Designs, employs 30 people and ships its unique dinnerware worldwide.
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48-Year-Old Turned Side Hustle Into $6.6M BusinessJono Pandolfi, a 48-year-old ceramic artist, transformed his pottery side hustle into a thriving business that generates over $6.6 million annually. His company, Jono Pandolfi Designs, produces multitextured dinnerware sold to restaurants and home chefs worldwide. While initially focusing on large-scale collaborations with restaurants, the company pivoted to direct-to-consumer sales during the Covid-19 pandemic, leading to nearly half of its revenue. Pandolfi attributes his success to his passion for working with his hands and his ability to adapt to changing market demands.
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From Side Hustle to $6.6 Million Business: How This Potter Found SuccessJono Pandolfi, a 48-year-old potter, turned his side hustle into a thriving business that generates over $6.6 million annually. His company, Jono Pandolfi Designs, specializes in multitextured dinnerware sold to restaurants and home chefs worldwide. The business initially focused on wholesale, but during the COVID-19 pandemic, Pandolfi expanded direct-to-consumer sales, which now account for nearly half of its revenue. Pandolfi credits his success to his passion for pottery, his dedication to quality craftsmanship, and his ability to adapt to changing market demands.
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