Mark Read has never penned a jingle or even watched an episode of “Mad Men,” yet he has the unenviable task of having to turn around the fortunes of the world’s largest advertising company, which has been stung by account losses and other challenges.
Since taking the helm of WPP nine months ago, the 52-year-old Briton has tried to return WPP to growth and moved to pare down the sprawling ad empire in order to satisfy marketers’ demands for more nimble and tech-savvy agencies that can better help them cope with the upheaval...
لقد قمنا بتلخيص هذا الخبر حتى تتمكن من قراءته بسرعة. إذا كنت مهتمًا بالأخبار، يمكنك قراءة النص الكامل هنا. اقرأ أكثر:
You've gotta love how the is willing to discuss breaking up the tech industry, yet never seems to talk about breaking up the banks.