Shutterstock and Getty Images will join to become a $3.7 billion visual content company

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Visual content companies Shutterstock and Getty Images will join to become a $3.7 billion visual content company.

The companies said Tuesday that they have complementary portfolios, and the transaction creates a broader set of visual content products across still imagery, video, music, 3D and other asset types.

“With the rapid rise in demand for compelling visual content across industries, there has never been a better time for our two businesses to come together," Getty Images CEO Craig Peters said in a statement on Tuesday.At the deal's closing, Shutterstock shareholders can choose to receive either approximately $28.85 per share in cash for each share of Shutterstock common stock they own; about 13.

The combined company will keep the Getty Images name and will continue to trade on the New York Stock Exchange under the ‘GETY’ ticker symbol.

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