The deeply-rooted gender bias in the advertising industry has been widely discussed and is a source of complaints from the femtech and sextech female founder community.from running on New York City’s public transportation on the basis of “updated guidelines” banning “sexually oriented” companiesThe decision was communicated to cofounders Alexandra Fine and Janet Lieberman in December, after months of working with the agency that revises advertising proposals for the MTA, Outfront.
After months of censorship and failed attempts at negotiating with the authority, Fine and Lieberman have decided to take legal action to put an end to the gender bias that is making it very difficult for female-founded and oriented sexual wellness products to compete with male founded alternatives in the category.
In the formal complaint, the plaintiff details the MTA’s continued approval of male-centric companies who"reap the tremendous financial benefit and prestige of advertisement space on the MTA’s well-trafficked property.
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