FILE PHOTO: Stelleo Tolda, Chief Operating Officer of MercadoLibre poses at the entrance of the company's headquarters in Sao Paulo, Brazil, July 10, 2017. REUTERS/Nacho Doce/File Photo
The move, which builds on an existing interest-bearing account available in MercadoLibre’s home market of Argentina, is the latest in a string of fintech efforts targeting people without bank accounts in Mexico and elsewhere. Currently, users of the company’s e-wallet, called MercadoPago, can transfer money from traditional bank accounts or via cash deposits at convenience stores into the app, storing a balance that can be used for online shopping as well as in physical stores.
“For those who have a bit of money saved in their e-wallet, this will offer a return,” David Geisen, MercadoLibre’s newly appointed Mexico director, said. He described it in part as an incentive to draw in people who are not part of the formal economy. He declined to provide further details ahead of the platform’s launch.
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