Juul’s marketing chief leaves company amid scrutiny over e-cigarette advertising

A company spokesman said Juul, which is undergoing a, broader reorganization under new Chief Executive Officer K.C. Crosthwaite, will terminate the role of chief marketing officer.The U.S. Food and Drug Administration last month warned Juul that it was misleading consumers by marketing its USB resembling e-cigarettes as safer than cigarettes, and requested additional information on its nicotine blend.

Soon after, the Trump administration announced plans to ban all flavored e-cigarette products, citing an alarming growth in teenage use of the products. Crosthwaite has said Juul, in which tobacco giant Altria Group Inc owns a 35% stake, will refrain from lobbying the Trump administration on the proposed flavor ban as it seeks to repair its public image and its relationship with regulators.

The Federal Trade Commission is also investigating Juul’s marketing practices, a source told Reuters in August.

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