to sell directly to followers is one popular way influencers earn money online, and it's only becoming more lucrative.
Influencer-led DTC brands started in earnest in 2012, with companies like the fitness program, "EmFitChallenge"; the phone case company, Wildflower Cases; and the cold-press juice line, Suja,on the state of "influencer-to-consumer" brands by the influencer software company Mavrck. Now, Business Insider is putting together a power list of the leading DTC brands founded by creators. The list will be determined by Business Insider based on our reporting and the nominations that we receive, and take into consideration factors like sales, reach, and impact on the influencer business.
Love that the photo is JeffreeStar 💖
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