help their clients monetize their online brands, build lasting partnerships with companies through influencer marketing campaigns, and develop consumer products.
Joe Gagliese, the CEO of the influencer marketing agency Viral Nation, said depending on the content genre, a sponsorship on YouTube can range between 4 cents a view to 12 cents a view — though influencers charge based on a number of factors. "It's hard to land brand deals and it's hard to know what the value is because there are no real road maps," Barczyk said, and added that when he was first starting out, he would look to other creators on YouTube for advice on what to charge.
He's completed multiple campaigns with these brands, he said, and typically a sponsorship will include him mentioning the products and services within his videos and prompting his followers to sign up with a code he links in the description of a video.
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