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CES 2020 coolest TV concepts: Sony, LG, Samsung, and more - Business Insider

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These were some of the most extravagant TV concepts at CES, from a screen that unfurls from your ceiling to a rotating model inspired by smartphones

Associated PressThe show is the traditional venue for tech companies to show off new products, and introduce concepts that won't make it to the market for a while.

This year, TVs could do way more than sit in a living room and look pretty. Companies showed off models that can bend, unfurl from the ceiling, roll out of a soundbar, and more.Every year, tech professionals and fans eagerly await the new and sometimes wacky designs that emerge out of CES, the biggest tech showcase of the year.

This year, attendees got to see some particularly extravagant and expensive TVs. Some of them will be available to purchase, but many are just concepts that aren't actually on the market. Still, the concepts give an idea of what might be coming in the next few years — plus, they're just fun to look at. LG showed off a "rollable" TV that might cost a whopping $60,000.

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