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2 email templates startup founders used to grow sales and press - Business Insider

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2 founders share their most valuable email campaigns that drove major press coverage and significantly increased customer sales — and the exact templates they used (by allisonpduncan)

— it only aired for a few episodes). So, she instead decided to risk her entire 401 savings to self-fund Unique Markets as a way to bring locally made design, artists, and brands to mass shoppers.

I have high-resolution photography and all the details in a press release that I can share with you, if interested. I would love to talk with you about this exciting new venture! Let me know if you have any questions. Thanks so much for your time. Rasula's key strategy was to personalize each email for the intended recipient."I would research each writer and editor before sending," she said.

"Never attach files or images because most attachments get auto-blocked, so your email may never make it," explained Rasula."And the devil is in details, so always triple check that you've spelled their name correctly." Canadian Trevor Patterson founded luxury floral delivery service Landeau after completing postgraduate studies in entrepreneurship and innovation at the London College of Fashion.

Some companies might push the sale with a discount code, but Landeau uses what Patterson calls a"softer touch" with a personal email, as discount codes aren't always in line with Landeau's brand positioning.

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