n 2013, Daniel Kane started his wallet company The Ridge with the help of his dad and a Kickstarter campaign. This year, the company estimates that revenues will hit $50 million. Here, learn from the Under 30’s story and find savvy advice for getting your own idea up and running—from tips for crafting your concept to securing funding. During college, Kane would hold his ID, credit cards and cash together with a rubber band.
His team worked to alleviate this problem by making better pre-production sample videos for the manufacturers that demonstrated the wallets’ desired functionality and design. Kane and his team also created checklists to keep wallet features consistent. In 2013, Kane was relying on his crowdfunding plan and limited personal capital to jumpstart his business, but he was quickly able to build a profitable company.DIP INTO SAVINGSKane launched a Kickstarter campaign for The Ridge, which raised $270,000 that went into ordering products needed to manufacture the wallets.When it came to creating the content for his Kickstarter campaign, a friend agreed to shoot the campaign using a DSLR camera so Kane could save money.
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