Generic brands prevent Amazon from being seen as a fashion destination - Business Insider

Cheap, unbranded apparel is leading the pack on Amazon's site, according to a new report from Coresight Research.

Coresight looked at nearly 1 million clothing items for men and women across Amazon and found that inexpensive unbranded apparel, dubbed "generic brands," was dominating on the site. Its research showed that the number of listings of these unbranded items had grown by 906% between September 2018 and 2019, overshadowing legacy names such as Nike, Calvin Klein, and Adidas, for example.

"The "generic" apparel label is applied to over 65,000 products on Amazon Fashion and is, therefore, the most-listed "brand," Coresight analysts wrote in the report. "This is notable as consumers may be seeking more inexpensive, non-branded apparel." This research is particularly interesting as Amazon doubles down on its mission to be seen as a fashion destination. While it is a top seller for basics, the online giant has had less success bringing customers in to shop for more fashionable pieces.

They’ll never be seen as a fashion destination with their website interface looking the way it currently does.

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

Amazon has tough decade ahead says ex Apple retail chief - Business InsiderAmazon has a 'tough' decade ahead as rivals like Walmart and Target are seeing faster growth, says Ron Johnson, Apple's former retail chief.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

Jeff Bezos said Amazon is investing $1 billion in India - Business InsiderJeff Bezos' arrival in India was met by protesters who claim Amazon is driving small retailers out of business by undercutting them on price. India had better watch out because they may be looking at the next guy who stands behind the throne and Whispers out the orders of the day
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

Costco proves why it's Amazon-proof as stores like Target and Macy's struggle - Business InsiderCostco is known for being one of the few retailers to have successfully staved off the threat of Amazon.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

Under fire in India, Amazon offers small business owners $1 billion olive branchUnder fire in India, Amazon CEO offers small business owners $1 billion olive branch during a goodwill visit by Sankalp_sp AdityaKalra He is a f****** freak Lol this is the 1% in the world. They operate by just trying to throw money at people until they get thier way. Imagine if you didnt have to pay ANY taxes in the US. sankalp_sp adityakalra 😱 FUNNIEST VIDEO ON YOUTUBE!!! WATCH THIS NOW!!! 🤣🤣🤣
Källa: Reuters - 🏆 2. / 97 Läs mer »