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LoveSync sex button goes on 'Shark Tank,' fails to land investment - Business Insider

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The married couple who created a wacky sex button went on 'Shark Tank', and the investors didn't understand why it even exists

For their part, the Cmiches have defended their product in the face of online mockery. The Cleveland couple, who has been married for more than 15 years,As explained in , the product is designed to eliminate the risk of getting rejected when you try to initiate sex. If you're in the mood to have sex with your partner, you press your bedside LoveSync button.

"Here's the real problem with your business plan: It's Ryan," Barbara Corcoran told the couple. "You're so in love with your idea that you're tripping over yourself to express your love again and again, and you really haven't adequately answered any objection that has been raised here." In the moments backstage after they were dismissed, Cmiches said they failed to adequately express their ideas for LoveSync. "We are so excited about this product and this technology and all the ideas that we have for it that I think we let that get the best of us," Jenn Cmich said on the show. "We weren't effective enough in communicating the plan that we actually have to do that.

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