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Leaked pitch deck shows how WarnerMedia plans to become the dominant media company by spending on HBO Max and ad tech division Xandr

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The company said it planned a big increase in marketing and programming to promote the forthcoming streaming service.

than predecessor HBO Now to even break even — a high hurdle to clear given competition from Netflix, Disney+, and other new streaming services.where he pledges to spend about $500 million more on HBO programming this year for a total of approximately $2.5 billion.

The deck also touts Bleacher Report, Boomerang, and Otter Media. The agency source said WarnerMedia executives also talked about integrating advertisers into CNN's live coverage of the upcoming presidential election. The deck also refers to the recent merger of programmatic platform AppNexus into Xandr and says it will "enhance premium video advertising, with greater relevance to consumers, [and] also give marketers key insights into their most valued audiences."

 

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