So, you want to start an e-commerce business. Regardless of what you’re selling, the potential to be successful online continues to grow - withestimating that there will be 2.05 billion global buyers online within this year. As with starting anything, it can be overwhelming at first, but especially so with e-commerce businesses.
It may seem too expensive and time consuming to ‘split test’ , so first get feedback from mentors and other reputable e-commerce connections on your original copy, then add in elements such as an ‘exit pop.’ An exit pop is a notification that offers an appealing discount for your product if they buy now. If it works, you can assume that the funnel got them halfway there.
Think about it: who are some people you follow on social media who HAVE documented the highs and lows of building a business? This creates a humanizing aspect. It’s hardto root for someone who is out there going after a vision. And the more that friends and followers are rooting for you, the more likely it is that they’ll purchase your product or recommend it to someone else if they’re not a fit for it.