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AT&T Loses 1.16M Streaming, Pay TV Subs, HBO Max Hits WarnerMedia Earnings

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AT&T lost 219,000 subscribers at its AT&T TV Now streaming service and 945,00 premium TV subscribers in the fourth quarter. WarnerMedia's earnings were hit by investment and foregone revenue tied to upcoming streamer HBO Max.

Telecom giant AT&T on Wednesday reported its fourth-quarter financials, disclosing that it lost 219,000 subscribers at its AT&T TV Now streaming service in the period and 945,00 premium TV subscribers at DirecTV and U-Verse, with WarnerMedia earnings in the quarter down amid investment and foregone revenue tied to HBO Max.

The company, led by chairman and CEO Randall Stephenson, also lost another 945,00 premium TV subscribers at DirecTV and U-Verse, following a 1.2 million drop in the third quarter, a loss of 778,000 in the second, a 544,000 drop in the first quarter and a 391,000 decline in the fourth quarter of 2018. Management had previously guided that the peak of losses here had been reached in the third quarter.

 

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I canceled my AT&T when my bill went up and a few channels I watch were taken away

but what is the cause of such a huge amount of subscriber loss

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