he used to convince Netflix higher-ups to greenlight one of the show's most famous episodes. Airing during season three, the episode "Fish Out of Water" followed the titular character as he reunited an infant seahorse with its parent — and it was almost completely silent.
Bob-Waksberg knew having a silent episode would be a big gamble, so he sent a pitch to his bosses detailing exactly why they should green light the project. In the email, he highlighted what he called "fun facts": successful projects such as "Shaun the Sheep" and Pixar's "Wall-E" that had nontalking protagonist or long stretches of silence.
"Sometimes when you want to do something new and challenging some people in charge might need some convincing," Bob-Waksberg wrote on his Twitter feed. "In my experience, it is always worth taking the time to convince those people." This strategy can also lead to success in your workplace. By showing that similar projects have been profitable for competitors, you can prove to your boss that the idea has value.