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Welcome to the TV-News Business, Viacom (Analysis)

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As the owner of the Paramount movie studio, Viacom is often on the lookout for drama. Who knew its newest potboiler would come from one of the units it got paired with as a result of its merger wit…

did not respond to a question about how the parent company viewed the controversy. Snoop Dogg in a video Saturday tried to walk back his comments about King, saying: “I don’t want no harm to come to her.”

That isn’t likely to soothe a legion of veteran TV-journalists and producers who have come out to support King. Over the weekend, Mika Brzezinski from MSNBC’s “Morning Joe” actively called upon ViacomCBS to respond. Two former lead producers of “CBS This Morning” – Chris Licht and Ryan Kadro – took to Twitter to stand alongside their former co-worker. Both continue to work with or for CBS.

The Viacom side of the new company has not had to deal with the vicissitudes of running a news division for years. Sure, Linda Ellerbee hosted a “Nick News” series devoted to issues of importance to kids on Nickelodeon, and MTV long featured people like Kurt Loder at the helm of MTV News, but neither of these efforts were extant in the modern era, when every moment of each TV-news program is ripe for pass-along commentary and instant outrage on social-media.

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