Analyzing Tik Tok user growth and usage patterns in 2020 - Business Insider

TikTok is the next frontier in social media not just for influencers, but for marketers and advertisers, as well.The social media app, launched under the name Musical.ly in 2014, has been gaining a dedicated user base, particularly among Gen Z. Chinese media and tech company ByteDance then acquired the app in November 2017 for a reported $1 billion and merged it with a peer app it already owned, called TikTok.

Usage is also growing amongst US teens, the social media platform's key demographic. In a September 2019 survey by YouGov, 2% of US teens ages 13-17 said TikTok was the social media platform they use most often.This growth should only accelerate in 2020, which means the platform is ripe for brands to leverage. TikTok marketing to this point has generated significant returns for advertisers and marketers, due largely to a first-mover advantage. But there's plenty of room in the space.1.

And TikTok's massive engagement numbers, with view counts often numbering in the millions, highlights why the social platform is appealing to marketers. For example, MAC Cosmetics worked with three TikTok influencers in September 2019 for a hashtag challenge ad campaign called #YouOwnIt. Over the six-day campaign, a total of 635,000 videos were created, with an approximate total of 1.6 billion video views.

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