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Inside Mike Bloomberg's social media campaign strategy - Business Insider

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Inside Mike Bloomberg's bizarre strategy to dominate social media that's dwarfed Trump's 2016 efforts by millions of dollars

users' feeds with hundreds of thousands of fear-mongering and fact-bending ads. However, Bloomberg has spent even more than Trump in order to widen his campaign's approach to cover a wide berth social media — and dictate different strategies for each platform that are proven to be effective in going viral.

on ads across TV, radio, Facebook, and Google — more than the four other leading Democratic candidates have spent combined.more than $1 million a day"You want people to feel like it's not just a canned generic statement they're getting," Singh told Business Insider. "We're not only engaging with folks online, but trying to reach them on any platform that meets their needs.

 

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