new owner, Sycamore Partners
"With unmatched global brand awareness and customer loyalty, we believe there is a significant opportunity to reinvigorate growth and improve the profitability of Victoria's Secret," Sycamore Partners managing director Stefan Kaluzny said in a press release. The firm had no further comment on its plans.
KeyBanc Capital Markets analyst Edward Yruma said the change in ownership could result in a "more aggressive turnaround strategy" at Victoria's Secret that could "drive meaningful upside when Sycamore sell Victoria's Secret or more likely return it to public markets."A history of cost cuts and spinoffsamid years of slumping sales. The company has been accused of losing touch with consumers over its over-sexualized marketing and lingerie.
Femininity trumps feminism.