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Google's $2.1 billion Fitbit acquisition is a major privacy risk, Europe data body warns

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Google might struggle to get its Fitbit purchase over the line.

Google announced itsin November 2019, marking a serious entry into the wearables market, currently dominated by Apple.

The European Data Protection Board issued a statement on Thursday voicing concerns over the prospective deal. It cited, in particular, the strict privacy rules that govern European users‘ online information, known as the GDPR. „There are concerns that the possible further combination and accumulation of sensitive personal data regarding people in Europe by a major tech company could entail a high level of risk to the fundamental rights to privacy and to the protection of personal data,“ the EDPB said in its statement,„The EDPB reminds the parties to the proposed merger of their obligations under the GDPR and to conduct a full assessment of the data protection requirements and privacy implications of the merger in a...

A spokesperson for the European Commission told TechCrunch Google and Fitbit are yet to formally notify the regulator of the merger.

 

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I knew this already. and it all makes sense since google has been collecting health data like stupid.

Not surprising. With Google people's information is a commodity.

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