Whether you wanna show someone you care, freshen up your home, or apologize 'cause you really, really messed up, everyone loves flowers, but they can get pretty pricey. Hop on a flower delivery site, and chances are you're gonna spend a minimum $50 but you gotta pay, right? Maybe it's a birthday or a holiday, but your special someone needs a bouquet to make their coworkers jealous.
Floral wires began 110 years ago as a way to build a delivery network outside of a specific florist limited delivery range. It started out through telegraph's, hence the first one, Florists Telegraph Delivery Service. This was a cooperative of florists across the country. You know it today as FTD. And it stayed that way for over 80 years. It wasn't until 1994 that something changed the entire industry.
Remember that delivery fee you paid, there's a good chance that's going directly to the wire. Florists have reported wires pocketing up to 40% of a given order, leaving the fulfilling florist to cover the cost of flowers, vase, add ons, labor and delivery and hope that there's some profit left over.
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