In what seems like an unusual turn, men in Jos are gradually taking over the beauty business.
“I started braiding hair from young age when I saw how my sisters struggled to braid their hair, not long enough, her friends would come with N50 so I could braid them as well. “This business has helped me alot financially, my parents, apart from paying my school fees don’t do anything for me, I have been paying my bills since 15 years of age.
“I graduated from the Polytechnic over 7 years and I couldn’t find a job, some of my friends were already into the business of making hair so i joined. Idi described make up artistry as his passion, stating that making women beautiful gave him satisfaction, adding that it also paid his bills as women paid good money just to look beautiful.