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A 6-figure freelancer on how to write proposals that bring in clients - Business Insider

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A freelance graphic designer who makes nearly $300,000 a year shares her 7-step process for writing attention-grabbing proposals that lure in clients on freelancing platforms (by MorganOMedia)

4. Keep it short and sweetread an article on the internet word-for-word. If I were to wager a bet, I'd say there's a strong possibility you're only skimming this article right now.In fact, it's very likely that your potential client will have to sift through dozens of different proposals trying to find the right candidate for the job, and won't have time to read your 2,000-word proposal letter. Value your client's time as you value your own.

All freelancers need to learn how to define a handful of unique selling points about themselves that they can promote to prospective clients. There are lots of graphic designers out there, but how many have 15 years of experience, a top-rated status, experience working in healthcare, and a few awards under their belt? My guess: not many. your prospective client what you want them to do.

This advice isn't limited to just graphic designers — freelancers of all industries can benefit from learning how to present their portfolio in a way that stands out from their competitors. Writers can create beautifully branded, multi-page brochures featuring snippets of their work; programmers can direct potential clients to a professionally designed, resume-style website.

 

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