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Uber acquires ad-tech company Adomni, and will start putting video ad-displays on vehicles - Business Insider

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Uber is putting video ads on top of its cars, and it's ramping up with 1,000 vehicles across three US cities

that Uber bought ad-tech company Adomni, and plans to put ad-displays on top of 1000 vehicles in three cities by the end of March.

A pilot scheme will be available to drivers in Atlanta, Dallas, and Phoenix and will run until April 1 when commercial advertisers will have the chance to put their ads on the car-toppers. Until then, only government-funded Ad Council ads will be allowed to run. Initially advertisers will have to manually buy their ad-space directly from Uber OOH, but after May 1 the company will introduce programmatic advertising.

Adomni CEO Jonathan Gudai said the company was looking to utilise video advertising on the car-toppers, and according to Adweek the displays will show different ads depending on geolocation and time of day.

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